Social Media

Social Media

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing compelling content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. 



Facebook advertising is an important way to connect with your audience on the world’s largest social network. Choosing the right content to post is important: every successful brand has relatively few pieces of effective content that drive most of the traffic each month.   Adapting that content into a short video can be a great way to repackage top content for the best Facebook ads. 


The placement controls and results statistics for Instagram advertising are located on Facebook’s Ads Manager page, so advertisers can plan coordinated campaigns on both platforms at the same time. This means that advertisers have an extraordinary range of targeting options. The main feature of Instagram is that it is primarily a photo image-driven medium. Properly selected, images can create more immediacy than written text and can jumpstart a campaign to the right audience.

Google (GDN)

The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps. Its targeting options let you strategically show your message to potential customers at the right place and the right time. GDN also may reach different audiences than Facebook/Instagram.


Implementing a YouTube advertising strategy is one of the best moves you can make as a marketer.Find out why with the YouTube advertising benefits listed below. YouTube advertising is cost-effective and highly targeted. With YouTube’s target options, you can target an ultra-specific group of users, or more general groups, based on what kinds of products you’re tying to sell. YouTube advertising with video helps you connect with your audience and metrics are easy to measure. 

KOL / Micro Influencers

KOL marketing is a soft-selling strategy in which Internet influencers become communicators between a brand and its target audience. KOL marketing has the advantage of being in the form of a testimonial from a trusted source to a potentially large group of followers. Micro influencers have smaller followings, but may have an equally strong effect because they usually have a more focused “niche expertise” that is reflected in their follower’s tastes and buying habits. Both KOL and Micro influencer marketing leverage word-of-mouth to achieve promotional effects and can help to identify and reach your ideal audience. They can be an especially important way to attract attention to a new product or raise awareness of a brand, both of which are critical to sales.